I am super duper picky about lip stuff so it's really difficult for me to find something that I like. Most balms don't work for me because they make my lips itch, and they really don't moisturize which is really important to me as my lips can get dry if I'm not careful with them. I've been using Benefit's Smoooch which i LOVE but it goes too fast and is so expensive. It's $20 and really doesn't last that long. It is glorious though! Anyway, I went to Pure Beauty today (mostly a California store - although they do have 4 out of state locations in Washington DC, Chicago, Nevada, and Virginia) and asked about good lip stuff. When I told her that I like stuff with a lotion consistency versus a balm, she pointed me to the Einstein Lip Therapy. I was so excited that she did because this stuff is amazing! It's creamy and has little yellow Vitamin C beads in it. It feels soooo good on my lips and makes them tingly. It has a sort of minty citrusy flavor to it that I love. It feels like it wears off sort of fast but that's only because it's actually permeating into your lips to hydrate them. My lips have felt so soft, supple, and super kissable all day. If it sounds good, you should definitely check it out! It was $6.95 at Pure Beauty but I found it at CVS online for $5.99. Here's the link -

http://www.cvs.com/CVSApp/cvs/gateway/detail?prodid=410310



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